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Strategic integrated marketing communication : theory and practice / Larry Percy.

By: Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, c2008.Description: xiii, 308 p. : col. ill. ; 25 cmISBN:
  • 9780750679800
Subject(s): DDC classification:
  • 658.802   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.802 / PE.S 2008 (Browse shelf(Opens below)) 1 Available 003839
Browsing Main library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.802 / MC.M 2007 Marketing plans : 658.802 / MU.M 2010 Marketing management : 658.802 / PE.M 2001 Marketing communications / 658.802 / PE.S 2008 Strategic integrated marketing communication : 658.802 UN.M 2006 Marketing communications : 658.802 / WA.M 1996 Marketing strategy : 658.802 / WI.S 2004 Strategic marketing management :

Includes bibliographical references and index.

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