Strategic integrated marketing communication :
Percy, Larry.
Strategic integrated marketing communication : theory and practice / Larry Percy. - Amsterdam ; London : Butterworth-Heinemann, c2008. - xiii, 308 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780750679800
Communication in marketing.
Strategic planning.
658.802
Strategic integrated marketing communication : theory and practice / Larry Percy. - Amsterdam ; London : Butterworth-Heinemann, c2008. - xiii, 308 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780750679800
Communication in marketing.
Strategic planning.
658.802