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Consumer behaviour : a European perspective / Michael Solomon

By: Contributor(s): Material type: ArticleArticlePublication details: New York : Prentice Hall/Financial Times, 1999Description: xviii, p589, 24cmISBN:
  • 0137519834
Subject(s): DDC classification:
  • 658.8342   22
Contents:
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.8342 / SO.C 1999 (Browse shelf(Opens below)) 1 Available 003342
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658.8342 / EV.C 2009 Consumer behaviour / 658.8342 / HA.C 2001 Consumer behavior : 658.8342 / NO.C / 2009 Consumer behaviour / 658.8342 / SO.C 1999 Consumer behaviour : 658.8342 / SO.C 2007 Consumer behavior : 658.8342 SO.C / 2009 Consumer behavior : 658.83420973 / HA.C 2010 Consumer behavior :

Includes bibliographical references and index.

An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.

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