Consumer behaviour :
Solomon, Michael R.
Consumer behaviour : a European perspective / Michael Solomon - New York : Prentice Hall/Financial Times, 1999 - xviii, p589, 24cm.
Includes bibliographical references and index.
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.
0137519834
2005052765
Consumer behavior -- Europe.
658.8342
Consumer behaviour : a European perspective / Michael Solomon - New York : Prentice Hall/Financial Times, 1999 - xviii, p589, 24cm.
Includes bibliographical references and index.
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.
0137519834
2005052765
Consumer behavior -- Europe.
658.8342