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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1991.Edition: 7th edDescription: xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cmISBN:
  • 0256082049
Subject(s): DDC classification:
  • 658.82   20
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.82 / EN.P 1991 (Browse shelf(Opens below)) 1 Available 003411
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658.812 SP.A / 2002 Anytime, anywhere : 658.816 / SH.H 2008 How to price : 658.816 / SH.H 2008 How to price : 658.82 / EN.P 1991 Promotional strategy : 658.82 / WE.S 1999 11 steps to brand heaven / 658.823 / OR.C 2008 Color harmony : 658.823 / OR.C 2008 Color harmony :

Includes bibliographical references (p. 738-739) and index.

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