Promotional strategy : (Record no. 1604)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090910s1991 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90044246
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256082049
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u2482
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Engel, James F.
9 (RLIN) 2736
245 10 - TITLE STATEMENT
Title Promotional strategy :
Remainder of title managing the marketing communications process /
Statement of responsibility, etc. James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 753 p., [12] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
490 #4 - SERIES STATEMENT
Series statement The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 738-739) and index.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 4623
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 1283
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 4624
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Warshaw, Martin R.
9 (RLIN) 4625
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
Dates associated with a name 1943-
9 (RLIN) 4626
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 AHRA-P   658.82 / EN.P 1991 003411 11/24/2019 1 11/24/2019 Books