Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Material type:
TextPublication details: Boston : Houghton Mifflin, c1993.Edition: 8th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 26 cmISBN: - 0395638852
- 658.8 20
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 658.8 / PR.M 1993 (Browse shelf(Opens below)) | 1 | Available | 003425 |
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| 658.8 / PE. B 2009 Basic marketing : a marketing strategy planning approach | 658.8 / PE. M 2009 Marketing management : | 658.8 / PE.E 2010 Essentials of Marketing | 658.8 / PR.M 1993 Marketing : | 658.8 / PR.M 2010 Marketing / | 658.8 RU.M / 2006 Mastering marketing : | 658.8 / SI.H 2003 الحل الوسط |
Includes bibliographical references and index.
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