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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c1993.Edition: 8th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 26 cmISBN:
  • 0395638852
Subject(s): DDC classification:
  • 658.8   20
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.8 / PR.M 1993 (Browse shelf(Opens below)) 1 Available 003425

Includes bibliographical references and index.

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