Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.
Material type:
TextPublication details: 9th ed.Description: Boston, MA. : McGraw-Hill, c2009ISBN: - 9780071280761 (pbk.)
- 658.8 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 658.8 / PE. M 2009 (Browse shelf(Opens below)) | 1 | Available | 001949 |
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| 658.8 / MO.C 1999 Crossing the chasm : | 658.8 / PA.I 2009 Introduction to marketing : | 658.8 / PE. B 2009 Basic marketing : a marketing strategy planning approach | 658.8 / PE. M 2009 Marketing management : | 658.8 / PE.E 2010 Essentials of Marketing | 658.8 / PR.M 1993 Marketing : | 658.8 / PR.M 2010 Marketing / |
xvii, 782 p. : ill. ; 25 cm.
includes bibliographical reference and index..
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