Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly. - 9th ed. - Boston, MA. : McGraw-Hill, c2009.
xvii, 782 p. :
includes bibliographical reference and index..
9780071280761 (pbk.)
Marketing -- Management.
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly. - 9th ed. - Boston, MA. : McGraw-Hill, c2009.
xvii, 782 p. :
includes bibliographical reference and index..
9780071280761 (pbk.)
Marketing -- Management.
658.8