Managing product and service development : text and cases / Stefan Thomke.
Material type:
TextPublication details: Boston, Mass. ; London : McGraw-Hill Irwin, c2007.Description: vii, 592 p. : ill. ; 24 cmISBN: - 007110755
- 658.575 22
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Main library General Stacks | 658.575 / TH.M 2007 (Browse shelf(Opens below)) | 1 | Available | 002641 |
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| 658.575 / RA.P 2005 Product innovation : | 658.575 / SC.S 2008 Strategic management of technological innovation / | 658.575 / SC.S 2010 Strategic management of technological innovation / | 658.575 / TH.M 2007 Managing product and service development : | 658.575 / TR.I 2005 Innovation management and new product development / | 658.575 / TR.I 2008 Innovation management and new product development / | 658.575 / WH.L 1995 Leading product development : |
Includes bibliographical references and index.
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