Managing product and service development :
Thomke, Stefan H.
Managing product and service development : text and cases / Stefan Thomke. - Boston, Mass. ; London : McGraw-Hill Irwin, c2007. - vii, 592 p. : ill. ; 24 cm.
Includes bibliographical references and index.
007110755
New products -- Management.
Service industries -- Management.
658.575
Managing product and service development : text and cases / Stefan Thomke. - Boston, Mass. ; London : McGraw-Hill Irwin, c2007. - vii, 592 p. : ill. ; 24 cm.
Includes bibliographical references and index.
007110755
New products -- Management.
Service industries -- Management.
658.575