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Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ; ill. ; 26 cmISBN: - 007053943X
- 659.1 20
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 659.1 / RO.A 1997 (Browse shelf(Opens below)) | 1 | Available | 002109 |
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| 659.1 / AR.E 2009 Essentials of contemporary advertising / | 659.1 / BE.A 2009 Advertising and promotion : | 659.1 / MO.A 2009 Advertising : | 659.1 / RO.A 1997 Advertising communications & promotion management / | 659.1 SH.A / 2010 Integrated marketing communications in advertising and promotion / | 659.1 / WE.A 2006 Advertising : | 659.2 / BR.C 2009 Cutlip & Center's effective public relations / |
Includes bibliographical references and indexes.
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