Advertising communications & promotion management / (Record no. 1397)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090818s1997 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96025413
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007053943X
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u2288
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rossiter, John R.
9 (RLIN) 4109
245 10 - TITLE STATEMENT
Title Advertising communications & promotion management /
Statement of responsibility, etc. John R. Rossiter, Larry Percy.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Companies,
Date of publication, distribution, etc. c1997.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 640 p. ;
Other physical details ill. ;
Dimensions 26 cm.
490 #0 - SERIES STATEMENT
Series statement McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 1283
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 4110
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 486
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 4111
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 PURCHASE   659.1 / RO.A 1997 002109 11/24/2019 1 11/24/2019 Books