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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005.Edition: 11th edDescription: 1 v. (various paging) : col. ill. ; 29 cmISBN:
  • 9780131469181
Subject(s): DDC classification:
  • 658.8   22
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.8 / KO.P 2005 (Browse shelf(Opens below)) 1 Available 000071
Browsing Main library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8 / KO.M 2009 Marketing management / 658.8 / KO.M 2009 Marketing management / 658.8 / KO.P 2004 Principles of marketing / 658.8 / KO.P 2005 Principles of marketing / 658.8 / KO.P 2008 Principles of marketing / 658.8 / KO.P 2008 Principles of marketing / 658.8 KO.P / 2010 Principles of marketing /

Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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