Principles of marketing / (Record no. 1348)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080319s2005 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004029593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131469181
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u224
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1461
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various paging) :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
596 ## -
-- 1
630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title EMBA.
9 (RLIN) 3968
630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MOT.
9 (RLIN) 3969
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 3970
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 2168
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 PURCHASE   658.8 / KO.P 2005 000071 11/24/2019 1 11/24/2019 Books