Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley, c2008.Edition: 6th edDescription: XX, 493 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780470131985
- 658.83 22
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Main library General Stacks | 658.83 / MC.M 2008 (Browse shelf(Opens below)) | 1 | Available | 001758 |
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| 658.83 / MA.M 1999 Marketing research : | 658.83 / MA.M 2010 Marketing research : | 658.83 / MC.M 2002 Marketing research : | 658.83 / MC.M 2008 Marketing research essentials / | 658.83 / MC.M 2010 Marketing research / | 658.83 ZI.E / 2010 Essentials of marketing research / | 658.830285554 / BU.B 2008 Basic marketing research : |
Includes bibliographical references and index.
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