Marketing research essentials /
McDaniel, Carl D.
Marketing research essentials / Carl McDaniel Jr., Roger Gates. - 6th ed. - Hoboken, N.J. : John Wiley, c2008. - XX, 493 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780470131985
Marketing research.
658.83
Marketing research essentials / Carl McDaniel Jr., Roger Gates. - 6th ed. - Hoboken, N.J. : John Wiley, c2008. - XX, 493 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780470131985
Marketing research.
658.83