Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

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TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Main library General Stacks	658.802 / WI.S 2004 (Browse shelf(Opens below))	1	Available		002650

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Previous ed.: 1997.

Includes bibliographical references and index.

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