Strategic marketing management :

Wilson, R. M. S.

Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - Oxford : Elsevier Butterworth-Heinemann, 2005. - xii, 867 p. : ill. ; 28 cm.

Previous ed.: 1997.

Includes bibliographical references and index.

9780750659383

2004116790


Marketing -- Management.
Strategic planning.

658.802