Business research methods / William G. Zikmund.

By:

Zikmund, William G

Material type: Text

TextPublication details: Mason, OH : Thomson/South-Western, c2003.Edition: 7th edDescription: xix, 748 p. : ill. (some col.) ; 27 cmISBN:

9780030350849

Subject(s):

DDC classification:

658.403072 21

Contents:

PART 1. INTRODUCTION -- Chapter 1. The Role of Business Research -- Chapter 2. Information Systems and Knowledge Management -- Chapter 3. Theory Building -- Chapter 4. The Research Process: An Overview -- Chapter 5. Ethical Issues in Business Research -- PART 2. BEGINNING STAGES OF THE RESEARCH PROCESS -- Chapter 6. Problem Definition and the Research Proposal -- Chapter 7. Exploratory Research and Qualitative Analysis -- Chapter 8. Secondary Data -- PART 3. RESEARCH METHODS FOR COLLECTING PRIMARY DATA. -- Chapter 9. Survey Research: An Overview -- Chapter 10. Survey Research: Basic Methods of Communication with Respondents -- Chapter 11. Observation Methods -- Chapter 12. Experimental Research -- PART 4. MEASUREMENT CONCEPTS -- Chapter 13. Measurement and Scaling Concepts -- Chapter 14. Attitude Measurement. Chapter -- 15. Questionnaire Design -- PART 5. SAMPLING AND FIELDWORK -- Chapter 16. Sample Designs and Sampling Procedures -- Chapter 17. Determination of Sample Size: A Review of Statistical Theory -- Chapter 18. Fieldwork -- PART 6. DATA ANALYSIS AND PRESENTATION -- Chapter 19. Editing and Coding: Transforming Raw Data into Information -- Chapter 20. Basic Data Analysis: Descriptive Statistics -- Chapter 21. Univariate Statistics -- Chapter 22. Bivariate Analysis: Tests of Differences -- Chapter 23. Bivariate Analysis: Measures of Association -- Chapter 24. Multivariate Analysis -- Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up -- PART 7. VIDEO CASES -- PART 8. CRITICAL THINKING CASES.

Summary: This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Main library General Stacks	658.403072 / ZI.B 2003 (Browse shelf(Opens below))	1	Available		002782

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Includes bibliographical references and index.

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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