Business research methods / (Record no. 1070)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
|---|---|
| fixed length control field | 090706s2003 ohua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002020827 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030350849 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) u1985 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-CaNU |
| Transcribing agency | EG-CaNU |
| Modifying agency | EG-CaNU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ncode |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.403072 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 9 (RLIN) | 3246 |
| 245 10 - TITLE STATEMENT | |
| Title | Business research methods / |
| Statement of responsibility, etc. | William G. Zikmund. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 748 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1. INTRODUCTION -- Chapter 1. The Role of Business Research -- Chapter 2. Information Systems and Knowledge Management -- Chapter 3. Theory Building -- Chapter 4. The Research Process: An Overview -- Chapter 5. Ethical Issues in Business Research -- PART 2. BEGINNING STAGES OF THE RESEARCH PROCESS -- Chapter 6. Problem Definition and the Research Proposal -- Chapter 7. Exploratory Research and Qualitative Analysis -- Chapter 8. Secondary Data -- PART 3. RESEARCH METHODS FOR COLLECTING PRIMARY DATA. -- Chapter 9. Survey Research: An Overview -- Chapter 10. Survey Research: Basic Methods of Communication with Respondents -- Chapter 11. Observation Methods -- Chapter 12. Experimental Research -- PART 4. MEASUREMENT CONCEPTS -- Chapter 13. Measurement and Scaling Concepts -- Chapter 14. Attitude Measurement. Chapter -- 15. Questionnaire Design -- PART 5. SAMPLING AND FIELDWORK -- Chapter 16. Sample Designs and Sampling Procedures -- Chapter 17. Determination of Sample Size: A Review of Statistical Theory -- Chapter 18. Fieldwork -- PART 6. DATA ANALYSIS AND PRESENTATION -- Chapter 19. Editing and Coding: Transforming Raw Data into Information -- Chapter 20. Basic Data Analysis: Descriptive Statistics -- Chapter 21. Univariate Statistics -- Chapter 22. Bivariate Analysis: Tests of Differences -- Chapter 23. Bivariate Analysis: Measures of Association -- Chapter 24. Multivariate Analysis -- Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up -- PART 7. VIDEO CASES -- PART 8. CRITICAL THINKING CASES. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| 596 ## - | |
| -- | 1 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Research Methods & Statistics |
| 9 (RLIN) | 74 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| General subdivision | Research. |
| 9 (RLIN) | 3247 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| General subdivision | Research. |
| 9 (RLIN) | 3248 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main library | Main library | General Stacks | 01/26/2020 | PURCHASE | 658.403072 / ZI.B 2003 | 002782 | 11/24/2019 | 1 | 11/24/2019 | Books |