The philosophy of branding : (Record no. 274)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090323s2004 enk 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003028084
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749441933
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u1242
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82701
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Braun, Thom,
Dates associated with a name 1953-
9 (RLIN) 987
245 14 - TITLE STATEMENT
Title The philosophy of branding :
Remainder of title great philosophers think brands /
Statement of responsibility, etc. Thom Braun.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
Name of publisher, distributor, etc. Sterling, VA :
-- Kogan Page,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 192 p. ;
Dimensions 19 cm.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Philosophy.
9 (RLIN) 988
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business names
General subdivision Philosophy.
9 (RLIN) 989
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
General subdivision Philosophy.
9 (RLIN) 990
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 GIFT 1 1 658.82701 / BR.P 2004 002663 12/31/2024 12/31/2024 1 11/24/2019 Books