The philosophy of branding :
Braun, Thom, 1953-
The philosophy of branding : great philosophers think brands / Thom Braun. - London ; Sterling, VA : Kogan Page, 2004. - 192 p. ; 19 cm.
0749441933
2003028084
Branding (Marketing) -- Philosophy.
Business names -- Philosophy.
Product management -- Philosophy.
658.82701
The philosophy of branding : great philosophers think brands / Thom Braun. - London ; Sterling, VA : Kogan Page, 2004. - 192 p. ; 19 cm.
0749441933
2003028084
Branding (Marketing) -- Philosophy.
Business names -- Philosophy.
Product management -- Philosophy.
658.82701