The brand innovation manifesto : (Record no. 1497)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090830s2006 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006005380
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470027517
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u2379
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grant, John,
Dates associated with a name 1964-
9 (RLIN) 1572
245 10 - TITLE STATEMENT
Title The brand innovation manifesto :
Remainder of title how to build brands, redefine markets, and defy conventions /
Statement of responsibility, etc. John Grant.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, West Sussex, England ;
-- Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 310 p. ;
Dimensions 18 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Social aspects.
9 (RLIN) 4364
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Psychological aspects.
9 (RLIN) 4365
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 988
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Lifestyles
General subdivision Economic aspects.
9 (RLIN) 4366
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 563
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main library Main library General Stacks 01/26/2020 ACA-P   658.827 / GR. B 2006 003486 11/24/2019 2 11/24/2019 Books