The brand innovation manifesto :

Grant, John, 1964-

The brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant. - Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons, c2006. - xvii, 310 p. ; 18 cm.

Includes bibliographical references and index.

0470027517

2006005380


Brand name products -- Social aspects.
Brand name products -- Psychological aspects.
Branding (Marketing)
Lifestyles -- Economic aspects.
Consumer behavior.

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