000			02101cam a2200313 a 4500
001			18398921
005			20220111141904.0
008			141208s2016 cau 001 0 eng
010			_a 2014047588
020			_a9781452292144 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC _dEG-CaNU
042			_apcc
050	0	0	_aHF5414 _b.K67 2016
082	0	0	_a658.8 _223
100	1		_aKotler, Philip.
245	1	0	_aSocial marketing : _bchanging behaviors for good / _cNancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
250			_a5 ed.
260			_aLos Angeles : _bSAGE, _c2016
300			_axv, 567 p ; _c24 cm
500			_aIncludes index.
520			_aSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers
650		0	_aSocial marketing. _9165
650		0	_aBehavior modification. _9359
700	1		_aLee, Nancy, _d1945- _9360
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c8992 _d8992