000 01690nam a22002897a 4500
005 20210530124244.0
008 210104b2017 ||||| |||| 00| 0 eng d
020 _a9781259255526
040 _cLNU
082 _223
_a658.514
100 1 _aSchilling, Melissa A.
_9236
245 1 0 _aStrategic management of technological innovation
_cMelissa A. Schilling
250 _a 5th ed.
260 _aBoston
_bMcGraw-Hill
_c2016
300 _a xvi, 320 p.
_bill
_c23 cm
500 _a Includes bibliographical references and index
505 _aPreface Introduction 1 PART ONE Industry Dynamics of Technological Innovation 13 Sources of Innovation 15 Types and Patterns of Innovation 43 Standards Battles and Design Dominance 67 Timing of Entry 89 PART TWO Formulating Technological Innovation Strategy 107 Defining the Organization's Strategic Direction 109 Choosing Innovation Projects 129 Collaboration Strategies 153 Protecting Innovation 183 PART THREE Implementing Technological Innovation Strategy 209 Organizing for Innovation 211 Managing the New Product Development Process 235 Managing New Product Development Teams 265 Crafting a Deployment Strategy 283 INDEX 311
600 _aDr. Tarek Khalil
_9544
630 _aMOT
_9545
650 _aTechnological innovations
_xManagement
_9238
650 _aNew products
_xManagement
_969
650 _aStrategic planning
_9142
650 _aManagement of Production
856 _yhttps://www.mheducation.com/highered/product/strategic-management-technological-innovation-schilling/M9781259539060.toc.html
942 _2ddc
_cBK
999 _c8762
_d8762