| 000 | 00901cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 090601s2008 maua b 001 0 eng | ||
| 010 | _a2006103506 | ||
| 020 | _a9780073529912 (alk. paper | ||
| 035 | _a(Sirsi) u1653 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 |
_a659.1 _2 22 |
||
| 100 | 1 |
_aArens, William F. _91959 |
|
| 245 | 1 |
_aContemporary advertising / _c William F. Arens, Michael F. Weigold, Christian Arens. |
|
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _b McGraw-Hill Irwin, _c c2008. |
||
| 300 |
_axl, 712 p. : _b col. ill., col. map ; _c 29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 653-672) and indexes | ||
| 650 | 0 |
_aAdvertising. _91283 |
|
| 700 | 1 |
_aWeigold, Michael F., _d 1958- _92244 |
|
| 700 | 1 |
_aArens, Christian. _91959 |
|
| 596 | _a1 | ||
| 999 |
_c716 _d716 |
||