000			02798cam a2200265 a 4500
008			120523s2009 xxuab b 001 0 eng
010			_a2008931990
020			_a9780324590982
020			_a0324590989
035			_a(Sirsi) u8194
040			_aEG-CaNU _cEG-CaNU _dEG-CaNU
042			_ancode
082	0	4	_a658.4012 _2 22
100	1		_aPeng, Mike W., _d 1968- _914958
245	1	0	_aGlobal strategic management / _c Mike W. Peng.
250			_a2nd ed., International student ed.
260			_a[Mason, Ohio] ; _a United Kingdom : _b South-Western/Cengage Learning, _c c2009.
300			_axxx, 510 p. : _b ill., maps ; _c 24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPART I: FOUNDATIONS OF GLOBAL STRATEGY -- 1. Strategy Around the Globe -- 2. Industry Competition -- 3. Resources and Capabilities -- 4. Institutions,Cultures, and Ethics -- Part I: Cases -- 1.1: The Japanese Bookselling Industry -- 1.2: AGRANA -- 1.3: Mattel and the Toy Recalls -- 1.4: How Chinese Toymakers Respond to Recalls -- PART II: BUSINESS-LEVEL STRATEGIES -- 5. Foreign Market Entries -- 6. The Entrepreneurial Firm -- 7. Strategic Alliances and Networks -- 8. Global Competitive Dynamics -- Part II: Cases -- 2.1: Competition in the Chinese Automobile Industry -- 2.2: Unilever's Fair & Lovely Whitening Cream -- 2.3: Pearl River Piano Group's International Strategy -- 2.4: Is A Diamond (Cartel) Forever? -- PART III: CORPORATE-LEVEL STTRATEGIES -- 9. Diversifications and Acquisitions -- 10. Multinational Strategies, Structures, and Learning -- 11. Corporate Governance -- 12. Corporate Social Responsibility -- Part III: Cases -- 3.1: Sunflower Company -- 3.2: 3i Group and Little Sheep -- 3.3: Building A Better Rate Trap -- 3.4: Have You Offset Your Own Carbon Emissions?
520			_aGLOBAL STRATEGIC MANAGEMENT is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, offers several new perspectives. These include a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?
650		0	_aStrategic planning. _992
650		0	_aInternational business enterprises _x Management. _914959
596			_a1
999			_c7091 _d7091