| 000 | 00906cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 090531s2010 mau b 001 0 eng | ||
| 010 | _a2008044958 | ||
| 020 | _a0071288414 | ||
| 035 | _a(Sirsi) u1647 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.83420973 _2 22 |
| 100 | 1 |
_aHawkins, Del I. _91181 |
|
| 245 | 1 | 0 |
_aConsumer behavior : _b building marketing strategy / _c Del I. Hawkins, David L. Mothersbaugh. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _b McGraw-Hill Irwin, _c c2010. |
||
| 300 |
_axxii, 778 p. : _b ill. ; _c 27 cm. + _e 1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 |
_aConsumer behavior _z United States. _9563 |
| 650 | 0 | 0 |
_aMarket surveys _z United States. _92228 |
| 650 | 0 | 0 |
_aConsumer behavior _z United States _v Case studies. _9563 |
| 700 | 1 |
_aMothersbaugh, David L. _92229 |
|
| 596 | _a1 | ||
| 999 |
_c709 _d709 |
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