| 000 | 00802cam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 120426s2009 enka b 001 0 eng | ||
| 020 | _a9781856176170 | ||
| 035 | _a(Sirsi) u8184 | ||
| 040 |
_aEG-CaNU _c EG-CaNU _d EG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 4 |
_a658.802 _2 22 |
| 100 | 1 |
_aGilligan, Colin. _93334 |
|
| 245 | 1 | 0 |
_aStrategic marketing planning / _c Colin Gilligan and Richard M.S. Wilson. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _b Butterworth-Heinemann, _c 2009. |
||
| 300 |
_ax, 552 p. : _b ill. ; _c 25 cm. |
||
| 500 | _aPrevious ed.: 2003. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _x Planning. _914926 |
|
| 650 | 0 |
_aMarketing _x Management. _914927 |
|
| 700 | 1 |
_aWilson, R. M. S. _q (Richard Malcolm Sano) _914928 |
|
| 596 | _a1 | ||
| 999 |
_c7080 _d7080 |
||