000 02352cam a2200325 a 4500
008 101205s2006 caua 001 0 eng
010 _a2007273612
020 _a0471787531
020 _a9780471787532
035 _a(Sirsi) u7764
040 _aEG-CaNU
_c EG-CaNU
_d EG-CaNU
042 _ancode
082 0 0 _a025.04
_2 22
100 1 _aGrappone, Jennifer.
_913954
245 1 0 _aSearch engine optimization :
_b an hour a day /
_c Jennifer Grappone and Gradiva Couzin.
260 _aSan Francisco, Calif. :
_b Sybex ;
_a Chichester :
_b John Wiley [distributor],
_c 2006.
300 _axviii, 318 p. :
_b ill. ;
_c 23 cm.
500 _aIncludes index.
505 0 _aChapter 1 Clarify Your Goals -- Chapter 2 Customize Your Approach -- Chapter 3 Eternal Truths of SEO -- Chapter 4 How the Search Engines Work Right Now -- Chapter 5 Get Your Team on Board -- Chapter 6 Your One-Month Prep: Baseline and Keywords -- Chapter 7 Month One: Kick It into Gear -- Chapter 8 Month Two: Establish the Habit -- Chapter 9 Month Three: It’s a Way of Life -- Chapter 10 Extra Credit and Guilt-Free Slacking -- Appendix A -- Glossary -- Index.
520 _aInfluence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.
650 0 _aInternet searching
_v Handbooks, manuals, etc.
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650 0 _aWeb search engines
_v Handbooks, manuals, etc.
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650 0 _aComputer network resources
_v Handbooks, manuals, etc.
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700 1 _aCouzin, Gradiva.
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598 _a APPSCIE, GWORKS
596 _a1
999 _c6719
_d6719