| 000 | 01278cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 101130s2009 enka b 001 0 eng | ||
| 010 | _a2009000272 | ||
| 020 | _a9780199557448 | ||
| 020 | _a0199557446 | ||
| 035 | _a(Sirsi) u7744 | ||
| 040 |
_aEG-CaNU _c EG-CaNU _d EG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.8 _2 22 |
| 100 | 1 |
_aPalmer, Adrian. _96761 |
|
| 245 | 1 | 0 |
_aIntroduction to marketing : _b theory and practice / _c Adrian Palmer. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _a New York : _b Oxford University Press, _c 2009. |
||
| 300 |
_axxiii, 551 p. : _b ill. ; _c 25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aWhat is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing. | |
| 650 | 0 |
_aMarketing. _913909 |
|
| 598 | _a APPSCIE, NBK | ||
| 596 | _a1 | ||
| 999 |
_c6704 _d6704 |
||