000			02735cam a2200289 a 4500
008			090524s2007 maua b 001 0 eng
010			_a2005054117
020			_a9780071108126
035			_a(Sirsi) u1607
040			_aEG-CaNU _cEG-CaNU _dEG-CaNU
042			_ancode
082	0	0	_a651.7 _2 22
100	1		_aAngell, Pamela _92110
245	1	0	_aBusiness communication design : _b creativity, strategies, and solutions / _c Pamela Angell.
250			_a2nd ed.
260			_aBoston : _b McGraw-Hill/Irwin, _c c2007.
300			_axxviii, 612 p. : _b ill. (chiefly col.) ; _c 26 cm.
504			_aIncludes bibliographical references (p. 588-599) and index.
505	0		_aThe Basics -- How Business Communicates -- Creating Effective Messages -- Listening: A Silent Hero -- Creating and Using Meaning -- Designing Messages with Words -- Designing Oral Presentations -- Business Writing Design -- Direct and Indirect Communication Strategies -- The Business of Reports: Informal and Formal Report Writing -- Writing Strategies for Reports and Proposals -- Culture: Inside and Out -- Interpersonal and Collaborative Messages -- The Business of Change and Conflict -- Creating a Career and Designing Resumes -- Interviewing to Get the Job -- Creativity and Visual Desig
520			_aBusiness Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term. The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.
630		4	_aInterpersonal Skills & Communication Management _92111
650		0	_aBusiness communication. _92112
596			_a1
999			_c665 _d665