| 000 | 00972cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 080315s1996 ohuab b 001 0 eng | ||
| 010 | _a95002874 | ||
| 020 | _a9780538849487 | ||
| 035 | _a(Sirsi) u159 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.8 _2 22 |
| 100 | 1 |
_aLamb, Charles W. _92064 |
|
| 245 | 1 | 0 |
_aMarketing / _c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, Ohio : _b South-Western Publishing, _c c1996. |
||
| 300 |
_aliii, 890 p. : _b ill. (some col.), col. maps ; _c 29 cm. |
||
| 500 | _aRev. ed. of: Principles of marketing, 1993. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 630 | 0 | 0 |
_aEMBA. _92065 |
| 650 | 0 |
_aMarketing. _92066 |
|
| 650 | 0 |
_aMarketing _x Management. _92067 |
|
| 700 | 1 |
_aLamb, Charles W. _t Principles of marketing. _92068 |
|
| 700 | 1 |
_aHair, Joseph F. _9593 |
|
| 700 | 1 |
_aMcDaniel, Carl D. _9827 |
|
| 596 | _a1 | ||
| 999 |
_c648 _d648 |
||