| 000 | 00841cam a22002414a 4500 | ||
|---|---|---|---|
| 008 | 090506s2001 nyua b 001 0 eng | ||
| 010 | _a99049461 | ||
| 020 | _a9780273638711 | ||
| 035 | _a(Sirsi) u1559 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.802 _2 21 |
| 100 | 1 |
_aPelsmacker, Patrick de, _d 1957- _91975 |
|
| 245 | 1 | 0 |
_aMarketing communications / _c Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 260 |
_aNew York : _b Financial Times/Prentice Hall, _c 2001. |
||
| 300 |
_axiv, 509 p. : _b ill. ; _c 25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing _z Europe. _91976 |
|
| 650 | 0 |
_aAdvertising. _91283 |
|
| 700 | 1 |
_aGeuens, Maggie, _d 1969- _91977 |
|
| 700 | 1 |
_aBergh, Joeri van den, _d 1971- _91978 |
|
| 596 | _a1 | ||
| 999 |
_c616 _d616 |
||