| 000 | 01015cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 080708s2007 ne a 001 0 eng | ||
| 020 | _a9780750683869 | ||
| 020 | _a0750683864 | ||
| 035 | _a(Sirsi) u701 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.802 _2 22 |
| 100 | 1 |
_aMcDonald, Malcolm. _92126 |
|
| 245 | 1 | 0 |
_aMarketing plans : _b how to prepare them, how to use them / _c Malcolm McDonald. |
| 250 | _a6th ed. | ||
| 260 |
_aAmsterdam ; _a Boston : _b Butterworth-Heinemann, _c 2007. |
||
| 300 |
_axix, 630 p. : _b ill. ; _c 25 cm. |
||
| 500 | _aIncludes index. | ||
| 630 | 0 | 0 |
_aMOT. _912986 |
| 630 | 0 | 0 |
_aEMBA. _912987 |
| 650 | 0 |
_aMarketing _x Management. _912988 |
|
| 650 | 0 |
_aMarketing _x Planning. _912989 |
|
| 710 | 2 |
_aInstitute of Marketing. _912990 |
|
| 596 | _a1 | ||
| 999 |
_c5972 _d5972 |
||