000			01798cam a22002531a 4500
008			100328s2008 enka 001 0 eng
020			_a9780852976562
020			_a0852976569
035			_a(Sirsi) u5715
040			_aEG-CaNU _c EG-CaNU _d EG-CaNU
042			_ancode
082	0	4	_a333.332 _2 21
100	1		_aShim, Jae K. _94089
245	1	0	_aEconomic analysis for business and strategic decisions / _c Jae K. Shim.
260			_aLondon : _b Global Professional Publishing, _c c2008.
300			_avii, 196 p. : _b ill. ; _c 24 cm
500			_aIncludes index.
505	0		_aThe Fundamentals of Managerial Economics -- Optimization Techniques -- Market Forces: Demand and Supply -- Quantitative Demand Analysis -- Economic and Business Forecasting -- Theory of Production -- Multiple Product Planning and Linear Programming -- Cost: Theory and Analysis -- Markets and the Behavior of the Firm -- Pricing Policies and Strategies -- Long-Term Investment Decisions (Capital Budgeting) -- Risk in Project Analysis -- A Manager's Guide to Government in the Market Place.
520	3		_aHow can business decisions be made and tackled using economic theory, decision science methodology and computer modelling? Economic Analysis for Business and Strategic Decisions explains in a clear and layman like format how you can apply these cutting edge economic and financial concepts and tools to solving your real life business problems. You will learn how to use this high level economic thinking in making business and strategic decisions such as pricing strategies, yet still employing your regular computer software.
650		0	_aManagerial economics. _9277
650		0	_aBusiness _x Decision making. _911377
596			_a1
999			_c4715 _d4715