| 000 | 01068cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 100328s 000 0 eng | ||
| 010 | _a2006023229 | ||
| 020 | _a9780073529806 (alk. paper) | ||
| 020 | _a007352980X (alk. paper) | ||
| 035 | _a(Sirsi) u5684 | ||
| 040 |
_aEG-CaNU _c EG-CaNU _d EG-CaNU |
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| 042 | _ancode | ||
| 082 |
_a621.3 _2 22 |
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| 100 | 1 |
_aPerreault, William D _98087 |
|
| 245 | _aBasic marketing : a marketing strategy planning approach | ||
| 250 | _a16th ed | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008 |
||
| 300 |
_a1 v. (in various pagings) : _b col. ill. ; _c 29 cm. + _e 1 CD-ROM (4 3/4 in.) |
||
| 500 | _aThe subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _xManagement _911302 |
|
| 700 | 1 |
_acannon, Joseph P., _cPh. D _911303 |
|
| 700 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0617/2006023229.html _zConnect to table of contents _911304 |
|
| 596 | _a1 | ||
| 999 |
_c4683 _d4683 |
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