| 000 | 02500cam a22002651a 4500 | ||
|---|---|---|---|
| 008 | 100321s2005 njua b 001 0 eng | ||
| 020 | _a9780132461184 | ||
| 020 | _a0130924253 | ||
| 035 | _a(Sirsi) u5435 | ||
| 040 |
_aEG-CaNU _c EG-CaNU _d EG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a330.024658 _2 22 |
| 100 | 1 |
_aFarnham, Paul G. _910823 |
|
| 245 | 1 | 0 |
_aEconomics for managers / _c Paul G. Farnham. |
| 250 | _a1st ed. | ||
| 260 |
_aUpper Saddle River, NJ : _b Pearson Prentice Hall, _c 2005. |
||
| 300 |
_axxvii, 558 p. : _b ill. ; _c 26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aManagers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making. | |
| 520 | 3 | _aFor one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student. | |
| 650 | 0 |
_aEconomics. _910824 |
|
| 650 | 0 |
_aManagement. _910825 |
|
| 596 | _a1 | ||
| 999 |
_c4442 _d4442 |
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