| 000 | 00909cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 080414s2008 njua b 001 0 eng | ||
| 010 | _a2007000562 | ||
| 020 | _a0132390027 | ||
| 035 | _a(Sirsi) u520 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.8 _2 22 |
| 100 | 1 |
_aKotler, Philip. _91461 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _c Philip Kotler, Gary Armstrong. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _b Pearson/Prentice Hall, _c c2008. |
||
| 300 |
_axxxii, 599, [99] p. : _b ill. (chiefly col.) ; _c 29 cm. |
||
| 504 | _aIncludes bibliographical references (p. R-1 - R-30) and indexes. | ||
| 630 | 0 | 4 |
_aEMBA. _910401 |
| 630 | 0 | 4 |
_aMOT. _910402 |
| 650 | 0 |
_aMarketing. _910403 |
|
| 700 | 1 |
_aArmstrong, Gary _q (Gary M.) _92168 |
|
| 596 | _a1 | ||
| 999 |
_c4206 _d4206 |
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