| 000 | 00835cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 080414s1999 nyu 001 0 eng | ||
| 010 | _a98055078 | ||
| 020 | _a0066620023 | ||
| 035 | _a(Sirsi) u517 | ||
| 040 | _a1 | ||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.8 _2 22 |
| 100 | 1 |
_aMoore, Geoffrey A., _d 1946- _910325 |
|
| 245 | 1 | 0 |
_aCrossing the chasm : _b marketing and selling high-tech products to mainstream customers / _c Geoffrey A. Moore ; with a foreward by Regis McKenna. |
| 250 | _aRev. ed. | ||
| 260 |
_aNew York : _b HarperBusiness, _c c1999. |
||
| 300 |
_axxi, 227 p. ; _c 21 cm. |
||
| 500 | _aIncludes index. | ||
| 630 | 0 | 0 |
_aEMBA. _910326 |
| 650 | 0 |
_aSelling _x High technology. _94460 |
|
| 650 | 0 |
_aHigh technology _x Marketing. _910327 |
|
| 650 | 0 |
_aTechnological innovations _x Marketing. _9381 |
|
| 596 | _a1 | ||
| 999 |
_c4173 _d4173 |
||