| 000 | 00682cam a22002294a 4500 | ||
|---|---|---|---|
| 008 | 080402s1997 maua b 001 0 eng | ||
| 020 | _a0395790050 | ||
| 035 | _a(Sirsi) u514 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
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| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.8 _2 22 |
| 245 | 0 | 0 |
_aMarketing : _b concepts and strategies / _c Sally Dibb ... [et al.]. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _b Houghton Mifflin, _c c1997. |
||
| 300 |
_axxi, 842 : _b ill. ; _c 25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 630 | 0 | 0 |
_aEMBA. _910267 |
| 630 | 0 | 0 |
_aMOT. _910268 |
| 650 |
_aMarketing. _910269 |
||
| 700 | 1 |
_aDibb, Sally, _d 1963- _92643 |
|
| 596 | _a1 | ||
| 999 |
_c4145 _d4145 |
||