000			01649cam a22003134a 4500
008			100315s2009 nyua b 001 0 eng
010			_a2008054877
020			_a9780273716860 (pbk. : alk. paper)
035			_a(Sirsi) u5077
040			_aEG-CaNU _c EG-CaNU _d EG-CaNU
042			_ancode
082	0	0	_a650.072 _2 22
100	1		_aSaunders, Mark, _d 1959- _9945
245	1	0	_aResearch methods for business students / _c Mark Saunders, Philip Lewis, Adrian Thornhill.
250			_a5th ed.
260			_aNew York : _b Prentice Hall, _c c2009.
300			_axxxi, 614 p. : _b ill. ; _c 25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650		0	_aBusiness _x Research. _910146
650		0	_aBusiness _x Research _x Data processing. _910147
691			_aebied,rasha _910148
691			_aawny, mohamed _98530
692			_aResearch Methods & Statistics
693			_amot621
700	1		_aLewis, Philip, _d 1945- _910149
700	1		_aThornhill, Adrian. _94447
596			_a1
999			_c4080 _d4080