| 000 | 01059cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 080331s2003 nyua b 001 0 eng | ||
| 010 | _a2002023528 | ||
| 020 | _a0071195637 | ||
| 020 | _a9780071195638 | ||
| 035 | _a(Sirsi) u476 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.802 _2 22 |
| 100 | 1 |
_aJohansson, Johny K. _99481 |
|
| 245 | 1 | 0 |
_aGlobal marketing : _b foreign entry, local marketing & global management / _c Johny K. Johansson. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York, N.Y. : _b McGraw-Hill/Irwin, _c c2003. |
||
| 300 |
_axviii, 654 p. : _b ill. ; _c 28 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 630 | 0 | 0 |
_aEMBA. _99482 |
| 650 | 0 |
_aExport marketing. _9486 |
|
| 650 | 0 |
_aExport marketing _x Management. _9486 |
|
| 596 | _a1 | ||
| 999 |
_c3761 _d3761 |
||