| 000 | 01057cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 080331s2001 nyuab b 001 0 eng | ||
| 010 | _a00043585 | ||
| 020 | _a0471372897 | ||
| 020 | _a9780471372899 | ||
| 035 | _a(Sirsi) u461 | ||
| 040 |
_aEG-CaNU _cEG-CaNU _dEG-CaNU |
||
| 042 | _ancode | ||
| 082 | 0 | 0 |
_a658.848 _2 22 |
| 100 | 1 |
_aKotabe, Masaaki. _9847 |
|
| 245 | 1 | 0 |
_aGlobal marketing management / _c Masaaki Kotabe, Kristiaan Helsen. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _b Wiley, _c c2001. |
||
| 300 |
_axxiv, 739 p., 12 p. of plates : _b ill. (some col.), maps ; _c 26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 630 | 0 | 0 |
_aEMBA. _99210 |
| 650 | 0 |
_aExport marketing _x Management. _9486 |
|
| 650 | 0 |
_aInternational business enterprises _x Management. _99211 |
|
| 700 | 1 |
_aHelsen, Kristiaan. _9850 |
|
| 596 | _a1 | ||
| 999 |
_c3616 _d3616 |
||