000 02444cam a22002891a 4500
008 100304s2010 at a 001 0 eng
010 _a2009930439
020 _a9780538754934
020 _a0538754931
035 _a(Sirsi) u4292
920 _a9781439080467
920 _a1439080461
040 _aEG-CaNU
_c EG-CaNU
_d EG-CaNU
042 _ancode
082 0 4 _a658.4012
_2 22
100 1 _aJohn, Caron H. St.
_98547
245 1 0 _aStrategic management fundamentals /
_c Caron H. St. John, Jeffrey S. Harrison
250 _a5th ed., International ed.
260 _aAustralia :
_b South-Western Cengage Learning,
_c c2010
300 _axi, 198 p. :
_b ill. ;
_c 26 cm.
500 _ainclude index.
505 0 _aWhat is Strategic Management -- Environmental Analysis -- Internal Resources & Capabilities -- Mission Vision & Strategic Direction -- Strategy at the Business-Level -- Strategy at the Corporate-Level -- Leadership & Implementation -- Control and Structural Organization -- Appendix: Preparing a Strategic Analysis.
520 3 _aIntroduce the most important theories and views in strategic management today using this concise, yet complete, text. St. John/Harrison's STRATEGIC MANAGEMENT FUNDAMENTALS, 5e, International Edition, addresses the most recent changes in today's business environment, including many topics that other strategic management texts often miss. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today's leading firms to demonstrate principles and applications. This edition now highlights strategizing in the global arena and the contemporary challenges of increased globalization while offering more focused coverage of the increasingly important topic of ethics. The authors have refined this edition's streamlined content to correspond closely with the way you teach, while providing the flexibility for you to customize your course to the needs of your students with additional exercises or readings. The book thoroughly addresses the traditional economic process model and the resource-based model, as well as the stakeholder theory. Rely on STRATEGIC MANAGEMENT FUNDAMENTALS, 5e, International Edition, to offer an indispensable resource that your students need for immediate and long-term success in strategic management.
650 0 _aStrategic planning
_vTextbooks
_992
700 1 _aHarrison, Jeffrey S.
_91873
596 _a1
999 _c3292
_d3292