000 00625cam a22002054a 4500
008 090330s2006 enk b 001 0 eng
020 _a0077104188
035 _a(Sirsi) u1284
040 _aEG-CaNU
_cEG-CaNU
_dEG-CaNU
042 _ancode
082 0 0 _a658.802
_2 22
100 1 _aHollensen, Svend.
_91140
245 1 0 _aMarketing planning :
_b a global perspective /
_c Svend Hollensen.
260 _aLondon :
_b McGraw-Hill,
_c c2006.
300 _axix, 455 p. ;
_c 24 cm.
504 _aIncludes bibliographical references and index.
630 0 0 _aEMBA.
_91141
650 0 _aMarketing
_x Management.
_91142
596 _a1
999 _c318
_d318