000			01950cam a22002774a 4500
008			100301s2009 maua b 001 0 eng
020			_a9780071276337
020			_a0071276335
035			_a(Sirsi) u4146
040			_aEG-CaNU _c EG-CaNU _d EG-CaNU
042			_ancode
082	0	0	_a658.4012 _2 22
100	1		_aWalker, Gordon, _d 1944- _98204
245	1	0	_aModern competitive strategy / _c Gordon Walker.
250			_a3rd ed.
260			_aBoston : _b McGraw-Hill/Irwin, _c 2009.
300			_axvii, 394 p. : _b ill. ; _c 28 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. What Is Strategy? -- 2. Strategic Planning and Decision Making -- 3. Competitive Advantage -- 4. Industry Analysis -- 5. Competing Over Time -- 6. Strategy Execution -- 7. Vertical Integration and Outsourcing -- 8. Partnering -- 9. Global Strategy -- 10. Modern Competitive Strategy -- 11. Managing the Multi-business Firm -- 12. Corporate Governance.
520			_aModern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
650		0	_aStrategic planning. _992
650		0	_aIndustrial management. _98205
650		0	_aIndustry analysis. _98206
596			_a1
999			_c3144 _d3144